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Brand identity

Hortifruti

Brand identity with primary logo, secondary logo and symbol.

Category
Brand identity
Industry
Food
Project type
Brand identity
My role
Design
Summary

The brand starts from the concept “Eat well. Live better!”. I created the primary logo, the secondary logo and the symbol, with a palette in shades of green and a rounder typeface, so the produce store feels close to its customers.

What I did
  • Primary logo
  • Secondary logo
  • Symbol
  • Palette and typography
The presentation
Brand presentation
Hortifruti

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